Core Viewpoint - Horizon aims to democratize advanced driving assistance systems (ADAS) by making them accessible in vehicles priced around 100,000 yuan, targeting mass production of millions within 3 to 5 years [1][30]. Group 1: Strategic Positioning - Horizon is positioning itself as an "enabler" rather than a "disruptor," contrasting with Tesla's vertical integration approach by focusing on an open ecosystem for smart driving technology [4][5]. - The company emphasizes a "Wintel-style" soft-hard integration technology path, aiming to provide a foundational computing platform for the industry [4][9]. - Horizon's strategy reflects a shift from "high pursuit" to "high collaboration," promoting shared technological advancements across the industry [6][8]. Group 2: Market Impact and Collaborations - Horizon's chips have surpassed 10 million units shipped, with one in three smart cars in China utilizing their technology [2][26]. - The company has established deep collaborations with major domestic brands, such as Chery, to enhance the adoption of its HSD (Horizon City Driving) solution [12][13]. - Horizon's partnerships with global Tier-1 suppliers like Bosch and Continental validate its technology and business model on an international scale [15][26]. Group 3: Technological Advancements - Horizon's BPU (Brain Processing Unit) architecture has evolved significantly, achieving over 1000 times performance improvement in ten years, surpassing traditional Moore's Law [18]. - The latest Riemann architecture enhances computational capabilities, supporting advanced applications in both smart driving and robotics [18][20]. - The introduction of the fourth-generation AI-driven compiler "Tiangong Kaiwu" improves model performance by 20% and reduces compilation time from hours to minutes [19]. Group 4: Business Model Innovation - Horizon's "HSD Together" model allows partners to access modularized services, significantly reducing development costs and time by up to 90% [24]. - The company aims to create an ecosystem that is "more open than open," facilitating widespread adoption of its technologies across various applications, including robotaxis and consumer robots [24][25]. - Horizon's approach to not manufacturing vehicles but instead providing a robust computing platform is seen as a new industrial relationship model, promoting collaboration over competition [15][26]. Group 5: Future Outlook - Horizon is set to compete directly with Tesla's next-generation AI chip, marking a significant milestone in its technological race [33][34]. - The company is committed to making advanced driving technologies accessible to the mass market, particularly in the 100,000 yuan vehicle segment, which constitutes over 50% of the Chinese passenger car market [30][31]. - Horizon's vision of "high collaboration" aims to democratize smart technology, positioning it as a key player in the global physical intelligence revolution [34][35].
定位“不造车的特斯拉”,地平线靠生态赢
华尔街见闻·2025-12-10 10:12