36Kr Holdings(US:KRKR) 36氪·2025-12-10 11:18Group 1 - The WISE2025 conference highlighted the evolution of Chinese commercial ecology from mere visibility to deeper insights and practices, focusing on brand mentality, technological empowerment, and future scenarios [2][11][64] - The event featured interactive experiences showcasing advanced technologies, including various robots and smart devices, emphasizing the concept of human-machine coexistence [4][8][28] - The conference discussed the importance of brand recognition and emotional value in a changing market, with insights from industry leaders on how to build lasting brands [12][16][20] Group 2 - The release of the "Future Super Brand List" by 36Kr and Nielsen IQ emphasized the significance of cultural resonance and user loyalty in brand development amidst economic fluctuations [14][16] - Insights from various speakers, including Zhao Yan and Wang Zhiguo, highlighted the shift from industrial manufacturing to biological manufacturing and the role of AI in enhancing productivity and organizational efficiency [18][21][22] - The discussions on globalization underscored the need for companies to adapt to local markets and build value networks, moving from a mindset of mere expansion to one of symbiosis [38][39][46] Group 3 - The conference concluded with a consensus that Chinese business is transitioning from model innovation to value reconstruction, with a focus on the deeper logic of commercial practices [64][63] - Key trends identified included the importance of understanding generational motivations and the role of founders in shaping brand identity in a trust-scarce environment [55][56] - The event showcased the potential of AI and technology in redefining marketing and consumer engagement, emphasizing the need for businesses to leverage these tools for future growth [29][40][48]