失败两次，盒马创始人又创业了

Group 1 - The article discusses the launch of a new project "Lao Cai Rui Xuan" by Hou Yi, the former CEO of Hema, marking his third entrepreneurial attempt since leaving Hema in March 2024 [4][9] - The first live broadcast of "Lao Cai Rui Xuan" attracted significant attention despite technical issues, showcasing a variety of products including baked goods, fruits, and seafood [9][12] - Hou Yi's previous ventures, including "Jin Xiao Yi Ke" and "Pai Te Xian Sheng," faced challenges, with "Pai Te Xian Sheng" closing several stores shortly after opening due to poor performance [12][14] Group 2 - Hou Yi reflects on the difficulties faced by "Pai Te Xian Sheng," acknowledging the limited market size for pet food and the challenges of operating physical stores [14][16] - His extensive retail experience spans various sectors, including his time at JD.com, where he developed logistics systems and led O2O initiatives [15][16] - Despite setbacks, Hou Yi emphasizes the importance of product innovation in retail, asserting that the future will be defined by high-quality products rather than low prices [18][19]