Dark Horse Technology (SZ:300688) 创业家·2025-12-10 10:24Core Viewpoint - The article discusses the revival of Chinese sake, emphasizing its cultural significance and market potential, driven by innovative entrepreneurship and strategic investments [3][10][29]. Group 1: Investment and Market Strategy - The investment in Chinese sake is seen as a bold move, with the author expressing confidence in the market's potential despite initial skepticism [3][6]. - The establishment of production bases in Guangdong and Jiangxi is highlighted as a critical decision to meet the anticipated market demand, resulting in daily sales of 30,000 bottles by the end of 2024 [15][17]. - A pricing strategy was implemented to reduce the cost of Chinese sake to one-third of similar Japanese products, making it more accessible to consumers [19]. Group 2: Cultural and Brand Development - The article emphasizes the importance of cultural heritage, stating that Chinese sake has historical roots that predate Japanese sake, which is crucial for brand positioning [10][20]. - Marketing efforts included sponsorship of local sports teams to integrate the brand into community culture, enhancing its visibility and emotional connection with consumers [23][26]. - The launch event for the brand featured a cultural narrative, reinforcing the message that Chinese sake is a symbol of cultural confidence and heritage [21][22]. Group 3: Entrepreneurial Vision and Future Outlook - The author expresses pride in the rapid quality improvement of Chinese sake production, achieving standards comparable to Japanese sake within three years [27]. - The investment philosophy is framed as not just financial support but as a commitment to cultural revival and innovation in the beverage industry [29]. - The article concludes with a call for more projects to connect with the investment firm, highlighting a successful track record of supporting over 600 companies, with many approaching IPO readiness [30].