【老铺黄金（6181.HK）】做深做精、铸就典范，古法金赛道引领者——投资价值分析报告（姜浩/朱洁宇/吴子倩）

Core Viewpoint - The article emphasizes the growth and market positioning of Laopu Gold as a leader in the ancient gold concept in China, highlighting its high-end positioning and significant revenue growth driven by rising gold prices and changing consumer preferences towards luxury and collectible gold products [4][5]. Group 1: Company Performance - Laopu Gold achieved a revenue of 8.506 billion yuan in 2024, representing a year-on-year increase of 167.5%, and a net profit attributable to shareholders of 1.473 billion yuan, up 253.9% [4]. - For the first half of 2025, the company expects revenue and net profit to grow by 251.0% and 285.8% year-on-year, respectively [4]. Group 2: Market Trends - The market size for gold products in China reached 568.8 billion yuan in 2024, with the ancient gold segment's market share increasing from 4% in 2018 to 30% in 2023, projected to reach 52% by 2028 [5]. - The consumption of gold is evolving beyond traditional occasions, becoming a fashionable item for younger consumers, with various designs carrying emotional significance [5]. Group 3: Competitive Advantage - Laopu Gold differentiates itself in the high-end ancient gold market, achieving a consumer overlap rate of 77.3% with luxury brands like LV and Cartier, and has approximately 480,000 members [6]. - The company boasts superior craftsmanship in ancient gold, leading to higher product premiums and profitability, with gross and net profit margins of 38.1% and 18.4% in the first half of 2025 [6]. Group 4: Product and Design Strategy - Laopu Gold's product design incorporates elements from both Eastern and Western cultures, appealing to the trend of modern Chinese aesthetics and making gold a staple in daily fashion [8]. - The company focuses on high-end retail locations with exquisite store displays, achieving significant same-store revenue growth in 2023, 2024, and the first half of 2025 [8]. - Online sales strategies include offering lower-priced, lightweight products to attract younger consumers, which also support offline growth [8].