Guangdong Piano Customized Furniture (SZ:002853) IPO日报·2025-12-11 00:33Core Viewpoint - The announcement of a potential change in control at PIANO, a custom home furnishing company, comes amid significant revenue declines and industry challenges, indicating a critical transition phase for the company and the broader custom home furnishing sector [1][6][11]. Company Summary - PIANO, primarily engaged in the research, design, production, and sales of mid-to-high-end custom cabinets and home products, has faced continuous revenue decline due to the real estate cycle [6]. - In 2024, PIANO's total revenue was 886 million yuan, a substantial decrease of 32.68% year-on-year, marking a return to 2017 levels; the net profit attributable to shareholders was -375 million yuan, a staggering drop of 535.88% [7]. - For the first three quarters of 2025, PIANO reported revenue of 420 million yuan, down 37.27% year-on-year, continuing the downward trend; the net profit attributable to shareholders was -7.52 million yuan, a decline of 191.47%, although the loss narrowed compared to the first half of the year [7]. Industry Summary - The custom home furnishing industry is deeply intertwined with the real estate sector, and the downturn in real estate has significantly impacted custom home furnishing companies [9]. - Major brands in the industry, such as OPPEIN and SOFIA, also reported disappointing revenue performances in 2024, with OPPEIN achieving 18.93 billion yuan in revenue (down 16.93%) and SOFIA 10.49 billion yuan (down 10.04%); however, SOFIA managed to achieve a net profit growth of 8.69% [10]. Control Change and Ownership - The announcement regarding the change in control indicates that the founder and current chairman, Ma Libin, who holds 39.12% of the shares, may be stepping away from the company he founded [13][14]. - This is not the first time Ma Libin has attempted to reduce his stake; he has made several attempts to transfer shares over the past three years, with previous transactions involving significant portions of his holdings [15][16]. - Speculation suggests that the potential new controlling party could be Poly Group, given its significant shareholding through its subsidiary, which could lead to a state-owned enterprise controlling a publicly listed custom home furnishing company [17].