2025年公募新发图鉴：头部领跑，中小深耕

Core Viewpoint - The Chinese public fund issuance market is experiencing a significant recovery and structural characteristics in 2025, driven by policy guidance and market demand, with a notable increase in the number of new non-money market funds and a shift towards equity funds as the main focus of new issuances [1][3]. Group 1: Market Performance - As of December 4, 2025, the total number of new non-money market funds reached 1,476, a substantial increase from 1,134 in 2024, marking a three-year high [1]. - Among the new issuances, equity funds (including stock funds and mixed funds with at least 70% equity allocation) accounted for 1,066 new products, up 47.9% from 721 in 2024 [1]. - The issuance of bond funds (including bond funds and mixed funds with at least 50% bond allocation) remained stable at 360, compared to 366 in 2024 [1]. Group 2: Differentiation in New Issuance - There is a clear differentiation in new issuance performance between leading and smaller fund companies, with top firms capturing nearly half of the total new issuance volume and initial scale [5][6]. - Leading fund companies, such as Huaxia Fund, Fuguo Fund, and Yifangda Fund, dominate the market with 71, 60, and 54 new products respectively, significantly exceeding the industry average of 11 new products [7][9]. - Smaller fund companies typically adopt a focused strategy, averaging around 4 new products, concentrating on specific asset types or niche areas to differentiate themselves [9]. Group 3: Active vs. Passive Fund Dynamics - In 2025, passive products, particularly ETFs, became a focal point in the public fund industry, with 601 of the 1,066 new equity funds being passive, including 282 ETFs and 197 ETF-linked funds [10][14]. - Active fund issuance remains dominated by leading companies, with Huaxia Fund leading with 33 new active products, while smaller firms struggle to match the scale of larger competitors [14]. - The issuance of "fixed income plus" products in the active bond category saw a significant increase, with the number rising from 97 in 2024 to 154 in 2025, indicating a growing trend in this segment [14]. Group 4: Pricing of New Products - The pricing of new products reflects the fee reform initiated by the China Securities Regulatory Commission, with management and custody fees generally lower across the board [17][19]. - Active equity funds typically have management fees around 1.20% for non-index enhanced products and 0.80% for index-enhanced products, while passive funds have significantly lower fees [19][20]. - The average management fee for newly issued passive equity funds is around 0.37%, while bond passive products average 0.16%, indicating a trend towards lower costs in the industry [20]. Group 5: Strategic Differentiation - The public fund market in 2025 showcases strategic differentiation based on resource endowments, with leading firms expanding through a platform-based approach while smaller firms focus on specialization [21]. - Investors are encouraged to consider the investment objectives and strategies of new funds rather than solely chasing brand names or market trends, highlighting the importance of rational asset allocation [21].