SRCB(SH:601825) 和讯·2025-12-11 08:33Core Viewpoint - Shanghai Rural Commercial Bank emphasizes the integration of financial services with emotional value creation for customers, showcasing its commitment to community service through the "Heart Garden" public welfare project [1][3]. Group 1: Heart Garden Initiative - The "Heart Garden" project, launched in December 2022, aims to integrate social resources and address community needs through innovative financial solutions, achieving coverage across 216 streets and towns in Shanghai with over 1,000 public service stations [1]. - The initiative has attracted over 3,000 volunteers from diverse backgrounds, contributing to community governance and enhancing social connections through various activities [3][5]. Group 2: Community Collaboration - In the Changning Green Eight community, Shanghai Rural Commercial Bank established a public welfare service demonstration station, supporting biodiversity and community education through partnerships and funding [4]. - The community-driven approach involves residents in the design, construction, and maintenance of local projects, fostering a strong relationship between the bank and the community [5]. Group 3: Volunteer Engagement - The bank organizes over 1,000 community events monthly, facilitated by volunteers who receive training to enhance their service capabilities and promote financial literacy [7][9]. - Volunteers, such as bank employees and community members, play a crucial role in bridging communication gaps and fostering trust within the community [3][5]. Group 4: Educational Initiatives - The "Heart Garden" initiative includes the establishment of an elderly university, offering courses on financial management and digital literacy, which have received recognition for their quality [14]. - The program aims to empower elderly participants by providing relevant and engaging educational content, enhancing their understanding of financial matters [12][14]. Group 5: Emotional and Social Impact - The integration of financial services with community welfare creates a platform for emotional connection and shared values, promoting a culture of participation in public welfare [14]. - The initiative illustrates how financial institutions can contribute to social governance and community well-being, fostering a sense of belonging and mutual support among residents [14].