独家丨OPPO AI部门再次整合,成立智慧产品研发部
雷峰网·2025-12-11 09:43

Core Viewpoint - OPPO is intensifying its focus on AI by restructuring its AI center and consolidating key AI-related services into a single project called "Super Xiaobu" [2]. Group 1: Organizational Changes - OPPO has completed a new organizational structure adjustment for its AI center, merging three core services: Xiaobu Memory, Xiaobu Assistant, and Xiaobu Suggestions into "Super Xiaobu" [2]. - The newly formed Smart Product R&D Department will oversee the development of "Super Xiaobu," led by Jiang Yuchen, who was previously in charge of Xiaobu Memory [2]. - This restructuring reflects OPPO's strategic approach to unify AI capabilities, contrasting with other brands that are still competing for dominance between AI and operating systems [2]. Group 2: AI Center Development - The AI center was established in January 2024, integrating various AI-related fields from within the company, including digital engineering and software engineering [2]. - Over the past two years, the AI center has successfully delivered products such as the integration of Xiaobu Assistant with DeepSeek and the development of one-click memory capabilities [2]. Group 3: Future Prospects - Jiang Yuchen has recently founded a startup called Wave Intelligent, focusing on long-text generation for novel writing, which OPPO plans to acquire in October 2024 [3]. - In a recent interview, Jiang mentioned that the AI technology used in the Doubao phone serves as a fallback solution for OPPO to cover long-tail scenarios, indicating a preference for an Agent to Agent approach for ecosystem interconnectivity [3].