Core Viewpoint - Mengniu Group's flagship brand Youyi C has achieved a significant milestone by obtaining the "Health Food Registration Certificate" from the National Market Supervision Administration, marking its transition from a regular beverage to a health food [2][3]. Group 1: Product Development and Certification - The journey to obtaining the "Health Food Registration" for Youyi C spanned twelve years, starting in 2013, during which the research team addressed challenges related to probiotic stability, synergy between prebiotics and probiotics, and balancing taste with efficacy [3]. - The Youyi C product is set to be launched in 2026, featuring two core health functions: "helps regulate intestinal flora" and "aids digestion," which have been recognized for their safety, stability, and functionality by national authorities [2][3]. Group 2: Industry Position and Recognition - Youyi C is not the first product from Mengniu to receive the "Health Food Registration"; previously, Mengniu's Guanyirun yogurt became the first yogurt product in China to obtain this certification, showcasing the company's leadership in functional health foods [5]. - Mengniu has received multiple prestigious awards for its research in the field of probiotics, including the National Science and Technology Progress Award and the China Patent Silver Award, highlighting its commitment to innovation [5]. Group 3: Consumer Impact and Future Direction - The certification of Youyi C represents a shift from traditional health products to more accessible beverage formats, providing consumers with a simple and effective health management option, thereby enhancing trust in probiotic beverages [7]. - Moving forward, Youyi C will continue to focus on probiotic technological innovation, aiming to lead the upgrade of functional dairy products and provide safer and more effective health support for Chinese families [8].
重磅!蒙牛优益C获批“健字号” 以专业营养守护国人肠道健康