GAC GROUP(SH:601238) 凤凰网财经·2025-12-11 14:47Core Viewpoint - The entry of GAC Group into the Japanese market with electric vehicles is a strategic move to capture market share from traditional Japanese automakers, amidst declining sales in the domestic market [1][2]. Group 1: GAC Group's Market Entry - GAC Group plans to officially enter the Japanese market with pure electric vehicles in the summer of 2026, utilizing M Mobility Japan for sales [1]. - The company aims to sell its Aion brand, targeting 200 orders in 2026 and increasing to 2000 orders in 2027, starting with two models: the Aion UT and Aion V [1]. - The Aion UT is priced at 3.3 million yen (approximately 149,800 RMB), while the Aion V starts at 5 million yen (approximately 227,000 RMB), both supporting Japan's fast-charging standard "CHAdeMO" [1]. Group 2: Domestic Sales Challenges - GAC Group's total sales in the first three quarters of the year fell by 11% year-on-year to 1.18 million units, with Aion brand sales down 20% to 180,000 units [2]. - Financially, GAC reported a revenue of 66.93 billion RMB in the first three quarters, a decrease of 10.45% year-on-year, and a net loss of 4.31 billion RMB, equating to a loss of 3,643 RMB per vehicle sold [2]. - The company's net profit has declined for two consecutive years, with projected revenues of 129.71 billion RMB and 107.78 billion RMB for 2023 and 2024, respectively, showing a year-on-year growth of 17.62% and a decline of 16.90% [2]. Group 3: Competitive Landscape - Other Chinese companies, such as Xiaomi, are also planning to expand their automotive business in Japan, indicating a growing competitive landscape [3]. - Traditional Japanese automakers are responding to the challenge, with Toyota improving its bZ4X model and Nissan set to launch a new Leaf model in January [3].