股价却一度大跌10%！Rivian放大招挑战英伟达：AI芯片+L4路线公布

Core Viewpoint - Rivian has announced its self-developed AI chip RAP1, a next-generation onboard computer, and a new AI model, aiming to replace Nvidia's solutions in its upcoming R2 model while introducing a subscription service called Autonomy+ [1][3][4] Group 1: Technology Development - Rivian plans to equip its upcoming R2 SUV with the Rivian Autonomy Processor 1 (RAP1) chip and a new lidar sensor, which are expected to enhance the company's autonomous driving capabilities [3] - The RAP1 chip utilizes multi-chip module technology with a memory bandwidth of 205GB per second, significantly improving performance compared to the current Nvidia system [3] - The new onboard computer, Autonomy Compute Module 3, can process 5 billion pixels per second, which is four times the performance of the existing Nvidia system used in Rivian vehicles [3] Group 2: Subscription Service - Rivian will launch the Autonomy+ subscription service in early 2026, priced at $2,500 for a one-time fee or starting at $49.99 per month, which is significantly lower than Tesla's FSD pricing [4] Group 3: Market Position and Strategy - Rivian's CEO RJ Scaringe emphasized the challenge of simultaneously reducing costs while enhancing performance, claiming that they have managed to lower vehicle costs by several hundred dollars while improving performance [6] - Despite a 25% increase in stock price this year, Rivian's stock is still down over 80% from its post-IPO peak [6] - Rivian aims to achieve Level 4 (L4) autonomous driving, allowing vehicles to operate without driver supervision, and plans to gradually roll out software updates starting in 2027 [11][12] Group 4: Competitive Landscape - Rivian's approach contrasts with Tesla's, as Rivian supports the use of lidar for environmental monitoring, while Tesla relies solely on camera-based systems [8][10] - Rivian's R2 model is set to begin production in the first half of 2026, but initial vehicles will not feature the new chip or lidar, limiting their autonomous capabilities [10] - Rivian's software system, Large Driving Model, will learn from driving behaviors to enhance the autonomous driving capabilities of older models equipped with Nvidia's Orin chip [13]