专访钱江：百时美施贵宝对中国市场的“看好”始终不变

Core Viewpoint - Bristol-Myers Squibb (BMS) has shifted its perspective on the Chinese market from merely a sales opportunity to a collaborative innovation ecosystem, emphasizing mutual empowerment and innovation as key goals [2][3]. Group 1: Strategic Focus - The year 2025 is identified as a pivotal year for BMS in China, marking a transition from market expansion to ecosystem co-creation [2]. - BMS's "China 2030 Strategy," initiated in 2020, aims to maintain robust performance, integrate and lead innovation ecosystems, and enhance talent development [3]. - The three strategic focuses of performance, innovation, and talent are interrelated, forming a cohesive framework for BMS's operations in China [4]. Group 2: Performance as a Foundation - Performance encompasses not only commercial success but also the synchronization of Phase III clinical trials and new drug registrations with global standards [6]. - BMS has accelerated the introduction of innovative drugs in China, focusing on areas with unmet medical needs, including several first-in-class and best-in-class therapies [6]. - The company has successfully integrated five innovative products into the national medical insurance directory within a year of their launch, showcasing a new speed in market access [6][8]. Group 3: Innovation as an Engine - BMS aims to transition from being an innovator's "importer" to a leader within China's innovation ecosystem, emphasizing the importance of collaboration with local partners [11]. - The selection of partnerships is guided by strategic alignment with BMS's core disease areas and the potential for long-term value creation [12]. Group 4: Talent as a Bridge - BMS is building a talent pool that understands both the Chinese market and global dynamics, essential for executing its "China 2030 Strategy" [14]. - The company encourages cross-regional and cross-functional experiences to enhance employees' global perspectives while being rooted in local market needs [14]. Group 5: Long-term Vision - BMS remains committed to a patient-centered approach and innovation as its core competitive advantage, with a strong belief in the resilience and potential of the Chinese market [15].