214款年型车投放！东风商用车2026要销17.6万辆，怎么干？| 头条

Core Insights - The 2026 Partner Conference of Dongfeng Commercial Vehicle Company emphasized the theme "Defining the Track, Gathering Strength, and Moving Forward Together" to outline the company's strategic goals for growth and collaboration with partners [1][3][29] Strategic Clarity - The company aims to achieve a sales target of 176,000 units for the year 2026, focusing on both sales volume growth and profitability enhancement [4][5] - Dongfeng Commercial Vehicle is committed to addressing the trends of electrification, intelligence, internationalization, and diversification in the commercial vehicle industry, establishing a new cooperative relationship with partners [5][29] Technological Leadership - Dongfeng is developing a new generation modular global platform that is compatible with various powertrains, including internal combustion engines, pure electric, hybrid, and hydrogen fuel cells, to meet diverse global market needs [8][27] - The company plans to launch 214 new models in 2026, covering multiple vehicle categories and energy sources, reflecting a customer-centric approach [10][13] Collaborative Ecosystem - The conference highlighted the importance of creating a new cooperative system that fosters ecological symbiosis, value co-creation, and shared risk among partners, aiming to build a strategic community for mutual growth [5][22] - Awards were presented to outstanding partners, recognizing their contributions and reinforcing the commitment to deepen strategic collaboration [15][29] Market Dynamics - The competitive landscape in the heavy-duty truck industry is intensifying, but opportunities in new energy and export markets are emerging, necessitating proactive collaboration with partners [15][29] - The marketing strategy focuses on a "new three-dimensional value marketing system" to enhance decision-making and customer satisfaction through digital tools and improved service standards [18][22]