玩家口中「凉了」的国民游戏,在工作日晚上排起长队
36氪·2025-12-12 09:17

Core Viewpoint - The article discusses the recent resurgence of "League of Legends" due to the introduction of the new mode "Hextech Mayhem," which has led to an increase in player engagement and a return to high user activity levels [5][21]. Group 1: User Engagement and Trends - "League of Legends" has experienced a decline in active users, with the average age of core players rising to 28 years [9]. - The game has seen a significant increase in player numbers and user-generated content following the launch of "Hextech Mayhem," leading to long wait times even on weekdays [6][21]. - The game has adapted to market trends by reducing match times and introducing new gameplay mechanics, such as allowing earlier surrender votes [10][11]. Group 2: Gameplay Innovations - The "Hextech Mayhem" mode incorporates elements from previous successful modes and has been well-received, leading to its transition from a limited-time event to a permanent feature [21][23]. - The mode's design is based on years of iterative improvements and player feedback, showcasing the company's commitment to evolving gameplay [23][39]. - The introduction of Roguelike elements in "Hextech Mayhem" reflects the company's strategy to keep gameplay fresh and engaging, similar to past successful modes like "Teamfight Tactics" [28][31]. Group 3: Competitive Landscape and Longevity - Despite competition from other popular games, "League of Legends" maintains its dominance in the domestic market, consistently ranking at the top of gaming charts [18]. - The game's longevity is supported by its esports scene, which generates significant revenue and creates annual spikes in player engagement [12][16]. - The company has demonstrated an ability to adapt to changing player preferences, ensuring that "League of Legends" remains relevant in a competitive gaming environment [39][40].