死磕技术10年，usmile重新定义口腔健康领跑权

Core Viewpoint - The article emphasizes how usmile is redefining the future of global oral care through insights and technology, transitioning from a "disruptor" to a "standard setter" in the industry [2]. Group 1: Market Position and Achievements - Since 2020, usmile has been recognized as the leading brand in China's online toothbrush sales for three consecutive years by Frost & Sullivan, showcasing its strong market position [3]. - By 2025, usmile is expected to have developed over 750 patents and established the first medical-grade oral care laboratory in China, marking its commitment to innovation [3][4]. - A report by CIC in August 2025 identified usmile as the leading brand in oral care in China based on cumulative effective patents and sales [4]. Group 2: Technological Innovations - usmile has developed a new generation of high-performance motors that are 60% smaller yet more powerful than comparable products, achieving a rotation force 2.35 times greater than standard motors [20][22]. - The company has created a complete technical system covering product, data, and medical dimensions, accumulating over 750 patents [27]. - usmile's self-developed algorithms allow toothbrushes to provide real-time feedback on brushing angles, pressure, and coverage, enhancing user experience [22]. Group 3: User-Centric Insights - The company has conducted extensive research on local users, revealing that the average brushing time for Chinese adults is less than 59 seconds, significantly below the recommended 2 minutes [12]. - Insights into local dietary habits and oral health issues have led to the development of products tailored specifically for Chinese consumers, such as shock-absorbing brush heads [13][16]. - usmile has also focused on children's oral care, creating engaging designs and gamified experiences to encourage better brushing habits among kids [14]. Group 4: Social Responsibility and Community Engagement - The "One Small Toothbrush" initiative launched by usmile aims to provide oral health education and AI detection services to children in remote areas, reaching nearly 50,000 children across 16 provinces [10]. - The goal of this initiative is to help 1 million children develop good brushing habits over ten years, reflecting the brand's commitment to social responsibility [10]. Group 5: Global Expansion and Brand Strategy - usmile's products have entered over 30 countries and regions, including North America, Europe, and Southeast Asia, establishing a professional image and user trust in the international oral care market [29]. - The brand's international strategy focuses on technology, design, and user experience rather than low-cost competition, setting new standards for what constitutes a quality toothbrush [31]. - usmile's journey illustrates the rise of Chinese brands reclaiming leadership in categories previously dominated by international brands, emphasizing the importance of user health and core technology investment [31].