晚点独家丨魏牌 CEO 冯复之 “休假”

Core Viewpoint - The article discusses the recent developments at Great Wall Motors' WEY brand, focusing on the leadership changes and the brand's performance in the competitive automotive market, particularly in the context of the electric vehicle (EV) transition and organizational restructuring [5][10]. Leadership Changes - Feng Fuzhi, the CEO of WEY, has been absent from the company and is reportedly on leave, with indications that he is no longer involved in business approvals [5]. - Zhao Yongpo, the general manager of Haval, is expected to take over Feng's position [5]. - The article outlines the history of leadership at WEY, noting that Feng Fuzhi is the eighth CEO since the brand's inception, highlighting the instability in management [7][11]. Performance and Strategy - Since its establishment in 2016, WEY has experienced fluctuating performance, with a peak sales figure of over 200,000 units in 2017 and 2018, but a significant drop to 36,400 units in 2022 [10]. - In 2023, WEY's sales have rebounded, with a total of 89,000 vehicles sold in the first 11 months, representing a 93% year-on-year increase [10]. - The introduction of new models, such as the high-end Gao Shan family, has contributed to this resurgence, particularly in the 300,000 to 400,000 yuan market segment [10]. Organizational Adjustments - Following Feng's appointment, there have been significant organizational changes within WEY, including a shift in focus towards direct sales channels and a restructuring of the brand's internal organization [9]. - The company aims to establish 1,000 direct sales outlets within a year, although this target has been met with skepticism regarding its feasibility [8][9]. - The strategic goal for WEY is to enhance brand positioning and market share while adapting to the rapid changes in the EV landscape [9][11].