用东方树叶养出“茶菌宠物”？农夫山泉回应

Core Viewpoint - The recent trend of cultivating "tea bacteria" from the beverage "Oriental Leaf" has sparked discussions on social media, with users sharing their experiences of growing unique microbial formations in the drink after leaving it open for several days [2][5]. Group 1: Product and Consumer Insights - "Oriental Leaf" is a no-sugar tea brand launched by Nongfu Spring in 2011, marketed with the benefits of "0 sugar, 0 calories, and 0 preservatives," and has recently gained market leadership after overcoming initial criticism [5]. - The product utilizes Log6 level aseptic cold filling technology, ensuring that the risk of microbial contamination is less than one in a million bottles [5]. - The beverage has become a significant growth driver for Nongfu Spring, with total revenue reaching 25.622 billion yuan, a year-on-year increase of 15.6%, and net profit attributable to shareholders of approximately 7.622 billion yuan, up 22.1% [6]. Group 2: Market Performance - The revenue from Nongfu Spring's tea beverage segment reached 10.089 billion yuan, a substantial year-on-year increase of 19.7%, making it the company's largest revenue source, surpassing packaged water [7]. - "Oriental Leaf" is expanding its market influence through seasonal limited products, promotional activities like "open cap to win prizes," and the introduction of new flavors such as Chenpi white tea [7].