独家 | 高丝中国换帅，“接棒者”擅长品牌重塑

Core Viewpoint - Kose Group has recently announced a significant management change in its China operations, appointing Ishii Yasuhiro as the new General Manager starting January 1, 2026, as part of its restructuring and performance recovery strategy for the Chinese market [3][20][25] Group 1: Management Changes - Ishii Yasuhiro, who has extensive experience in the Chinese market, will take over from the current Chairman and General Manager, Shinohara Kazuki, who will return to the headquarters to lead the Consumer Brand division [3][4] - This management change aligns with Kose's long-term strategy for 2030 and reflects the company's commitment to prioritize the Chinese market for global growth [3][20] Group 2: Ishii Yasuhiro's Background - Ishii has a diverse career spanning cosmetics, food, and electronics, with significant roles in Shiseido and other companies, focusing on brand marketing, channel development, and digital transformation in China [6][9] - His fluency in Chinese and deep understanding of local market dynamics position him as a strategic asset for Kose as it seeks to enhance its local operations [9][10] Group 3: Strategic Focus and Market Response - Under Ishii's leadership, Kose aims to solidify Decorte and Sekkisei as its core brands in China, targeting both high-end and mass markets through differentiated strategies [13][17] - The company has reported a rebound in sales in the Chinese market, with a notable increase in online average transaction value by 109% year-on-year, indicating a successful response to market demands [15][18] Group 4: Organizational Transformation - Kose is transitioning to a holding company structure, which will grant greater autonomy to its subsidiaries, including Kose China, enhancing operational efficiency and market responsiveness [20][23] - The new governance structure is designed to align with Kose's long-term vision of becoming a lifelong beauty partner, emphasizing the need for adaptability in a competitive market [23][25]