XIAOMI(HK:01810) 21世纪经济报道·2025-12-12 12:08Core Viewpoint - The article discusses a controversy involving Feng Yukuang, a village head in Shandong, who imitated Xiaomi's product launch style to promote local millet, leading to a complaint from Xiaomi regarding the distortion of its brand image and reputation [1][2]. Group 1: Xiaomi's Response - Xiaomi issued a statement declaring that the content of Feng's video was completely false and a distortion of facts, clarifying that their complaint was about malicious imitation and defamation, not the use of the term "Xiaomi" for agricultural products [1][2]. - The reasons for Xiaomi's complaint included "associating with Lei's marketing," "deliberately imitating the company's executives' image and style," and "defaming the reputation of executives," with actions taken to prohibit the video's playback [2]. Group 2: Feng Yukuang's Actions - Following the complaint, Feng Yukuang changed his short video account name from "Weihai Rongcheng Village Head - Feng Yukuang" to "Xiao Feng Comes to Help Farmers" and released an apology video, stating he would regulate his online behavior [2]. - Feng's account was cleared of videos and product showcases after the incident, indicating a significant shift in his online presence [2].