ZZPZH(SH:600436) 洞见·2025-12-12 12:37Core Viewpoint - The article emphasizes the importance of early eye care and highlights a specific eye cream, the "Pian Zai Huang Queen Brightening Eye Cream," which is praised for its effectiveness and affordability, making it a popular choice among consumers [21][24][35]. Group 1: Product Effectiveness - The eye cream is noted for its high cost-performance ratio, utilizing premium ingredients typically found in high-end products while being priced at 99 yuan for 30g, with an additional 45g in travel sizes included [35][74]. - Users report significant improvements in hydration, reduction of fine lines, and overall tightening of the eye area after consistent use [29][61][72]. - The product contains beneficial ingredients such as white lotus seed oil, mango seed oil, niacinamide, and hyaluronic acid, which contribute to its moisturizing and anti-aging properties [56][58][66]. Group 2: Market Position and Consumer Reception - The eye cream has received positive feedback, ranking as a top product on e-commerce platforms, indicating strong consumer trust and satisfaction [24][40]. - The brand, Pian Zai Huang, is recognized as a longstanding domestic brand with a solid reputation, having been in the market for 43 years and relying on word-of-mouth for its marketing [38][44]. - The product's sales performance is impressive, with over 90,000 units sold within the first month of launch, showcasing its popularity among consumers [27][74].