Core Viewpoint - The article discusses the initiatives taken by companies like JD.com and Meituan to provide affordable housing for their delivery personnel, enhancing their living conditions and job satisfaction, which in turn supports the companies' operational stability and competitiveness [5][9]. Group 1: JD.com Initiatives - JD.com has provided 28,000 housing units for its frontline employees and plans to invest 22 billion over the next five years to offer 150,000 "Little Brother Homes" through various methods such as leasing and self-construction [5]. - The housing provided by JD.com is at least 50% cheaper than market rates, significantly improving the living conditions for employees like delivery worker Pei Yuntao [4][5]. Group 2: Meituan Initiatives - Meituan announced an investment of 10 billion over the next five years to create a comprehensive support system for its delivery riders, including the launch of "Rider Apartments" in cities like Beijing, Shenzhen, and Chongqing [5]. - The first batch of Meituan's "Rider Apartments" is expected to meet the needs of over 600 riders, with utilities covered by the company, making it a cost-effective option for workers [5][6]. Group 3: Industry Impact - The provision of housing by these platforms is seen as a strategic move to stabilize their core workforce, which is crucial for maintaining service quality and competitive advantage in the market [9]. - This "benefit competition" among companies is expected to drive the industry towards quality improvement and create a more sustainable ecosystem for gig economy workers [9].
美团、京东放大招