汽车商业评论·2025-12-12 23:07Core Viewpoint - The article discusses the evolution of automotive sound systems, emphasizing the balance between hardware specifications and user experience, and the need for innovation in car acoustics as vehicles transition from mere transportation to immersive living spaces [4][7][41]. Group 1: Current Market Trends - As of September this year, vehicles with more than five speakers account for 80% of the passenger car market, while those with over twenty speakers represent 10% [4]. - High-end models are pushing the boundaries of speaker counts, with examples like the NIO ET9 featuring 35 speakers and the Zeekr 9X with 32 speakers [6]. Group 2: Industry Challenges - There is a significant gap between speaker specifications and actual audio experience, leading to consumer complaints about misleading claims regarding speaker counts and power ratings [6][9]. - The industry faces a dilemma of balancing hardware specifications with real-world audio performance, as excessive focus on numbers can detract from the overall user experience [9][19]. Group 3: Expert Insights - Experts from various automotive companies emphasize the importance of achieving a balance between hardware capabilities and user experience, advocating for a focus on situational audio design rather than merely increasing speaker counts [9][10][19]. - The discussion highlights the need for a holistic approach to sound design, integrating hardware and software innovations to enhance audio quality and user satisfaction [10][36]. Group 4: Technological Innovations - Key technologies such as AI speaker optimization and the A²B2.0 digital audio bus are identified as crucial for the future of automotive sound systems, enabling better performance without solely relying on hardware upgrades [26][28]. - The integration of sound systems with other sensory technologies, such as haptic feedback and visual cues, is seen as a way to create a more immersive user experience [45][49]. Group 5: Future Directions - The automotive industry is moving towards a model where sound systems are not just about audio quality but also about emotional connection and user engagement, redefining the role of sound in vehicles [41][47]. - The potential for "no-speaker" sound systems, which utilize the car's structure as a sound-emitting surface, is being explored, although current implementations are still in early stages [59][60].