Group 1 - Mars has completed the acquisition of Kellanova, the parent company of Pringles, for approximately $35.9 billion (about 253.4 billion RMB), marking the largest food industry acquisition of the year [2][5] - The acquisition signifies the merging of well-known brands, with Mars owning brands like Dove and Snickers, while Kellanova is recognized for Pringles and Kellogg's cereals [2][4] - The deal was in the works for a long time, with regulatory approval received in December, leading to Kellanova's delisting from the New York Stock Exchange [5][6] Group 2 - Pringles, launched in 1968, was the first canned potato chip brand and gained popularity through unique flavors and marketing strategies [4][6] - The brand initially struggled in sales but became a hit in the 1980s after taste adjustments and effective advertising [6] - Kellanova's history dates back to 1894, and it became the second-largest snack company globally after acquiring Pringles from Procter & Gamble for $26.95 billion (about 188 billion RMB) in 2012 [6][7] Group 3 - Mars CEO Paul Wehrrauch described the acquisition as historic, emphasizing the opportunity for innovation and reaching more consumers [7] - Mars is a well-known company with a diverse portfolio, including brands like M&M's and Skittles, and has a history of significant acquisitions [8][9] - The acquisition is expected to boost Mars' snack food business revenue to approximately $36 billion, positioning it as the third-largest player in the global snack industry [9] Group 4 - The article highlights a broader trend of mergers and acquisitions in the consumer sector, with companies like Starbucks and Burger King also engaging in strategic partnerships and sales [10][12] - The competitive landscape in the consumer market is prompting brands to adjust strategies, with many familiar brands choosing to sell parts of their businesses [13] - The food and beverage sector is viewed as resilient and attractive for investment, especially during economic fluctuations, leading to increased merger activity [13]
2500亿，网红薯片被卖了
投资界·2025-12-13 07:39