KWEICHOW MOUTAI(SH:600519) 凤凰网财经·2025-12-13 13:05Core Viewpoint - The article highlights the celebration of the 110th anniversary of Moutai's gold medal at the Panama International Exposition and the 10th anniversary of "Moutai Day" in San Francisco, emphasizing Moutai's internationalization and cultural significance [1][6]. Group 1: Cultural Exhibition - The cultural exhibition titled "San Francisco: Finding Our Shared Memories - A Chinese Brand's Perspective on 1915" was launched, featuring historical scene recreations and precious images to create an immersive cultural experience [4]. - The exhibition included a "Chinese Stories Zone" that shared the behind-the-scenes efforts of the Chinese community in supporting Moutai's success at the 1915 exposition, highlighting the brand's historical roots [4][6]. Group 2: Moutai Night - The "Moutai Night" dinner brought together over a hundred guests from various sectors, showcasing a blend of wine, food, history, and culture, while narrating Moutai's evolution from a small workshop to a world-renowned brand [10][12]. - The event featured performances that combined Western and Eastern artistic elements, symbolizing the cultural fusion and the significance of Moutai in bridging cultures [12]. Group 3: Commemorative New Product Launch - A new commemorative product was unveiled to honor the 110th anniversary of Moutai's gold medal, featuring a bottle design inspired by the original clay wine jar from 1915, merging historical significance with contemporary aesthetics [15]. - The product launch was marked by a signing ceremony on a scroll, symbolizing the connection between past achievements and future aspirations [15]. Group 4: Internationalization Strategy - Moutai's internationalization is characterized by a strategic focus on deepening market presence in the U.S., particularly in high-end markets, through a differentiated approach in cities like New York and San Francisco [19]. - The company aims to transition from mere market coverage to refined operations, establishing a multi-faceted cooperation network that includes trade, sports, and culture to solidify its long-term presence in the U.S. [19]. Group 5: Future Vision - Moutai envisions continuing its commitment to quality, cultural exchange, and practical strategies to further penetrate the U.S. market, aspiring to make its unique flavor a cultural common language that fosters global connections [19][20].