Core Viewpoint - Guizhou Moutai has implemented a new volume control policy in response to its wholesale price dropping below the official guidance price of 1499 yuan, aiming to alleviate pressure on distributors and reform its product structure [3][4]. Group 1: Short-term Measures - Moutai will stop supplying all products to distributors until January 1, 2026, to ease financial pressure during the year-end period when distributors face cash flow issues [3]. - This measure is intended to prevent panic selling by distributors who may need to repay loans or pay for new stock [3]. Group 2: Long-term Structural Reforms - In 2026, Moutai plans to significantly reduce the quotas for non-standard products, which will help decrease the supply of products that reduce profit margins for distributors [3]. - Specific reductions include a 30% cut in the quota for 15-year Moutai, a 30% cut for 1-liter Flying Moutai, a 50% cut for Zodiac Moutai, and a complete halt on the supply of Color Glaze Rare Moutai [3]. Group 3: Market Response - Following the announcement, the wholesale price of 53-degree Flying Moutai increased by 20 yuan to 1500 yuan per bottle, with retail prices rising to approximately 1530 yuan per bottle later in the day, reflecting a daily increase of about 50 yuan [5]. - The previous price drop was attributed to panic in the distribution channels and a "buy high, sell low" mentality, but the sustainability of the current price increase remains to be seen [5].
茅台出手,批价一日大涨50元