「带着球拍去旅行」火了，年轻人争着去巴厘岛上体校

Core Viewpoint - The rise of tennis has significantly boosted the concept of "sportcation," where sports become the central purpose of vacations, particularly through tennis-focused travel experiences [10][11][12]. Group 1: Market Trends - The popularity of tennis has led to a surge in tennis vacation camps, with a notable increase in participation and interest among younger demographics, particularly post-2021 [15][16]. - The number of registered tennis players in China is projected to reach approximately 25.19 million by 2024, reflecting a growth of 28.03% since 2021 [15]. - The market for tennis vacation camps is characterized by a split between deep enthusiasts and casual participants, with the former being more loyal and willing to spend [30][31]. Group 2: Consumer Behavior - Younger consumers are increasingly seeking active vacations that combine sports with leisure, moving away from traditional sightseeing trips [10][11]. - The average level of participants in tennis vacation camps tends to hover around 2.0, indicating that many are new to the sport and may not have the commitment to improve significantly [31][32]. - Social connections formed during these sports vacations are often deeper due to shared experiences and challenges faced during activities [34]. Group 3: Business Challenges - The high entry barrier of tennis, requiring significant time investment to reach a playable level, poses challenges for attracting new participants to tennis vacation camps [20][22]. - Many tennis vacation organizers struggle to fill camps, often resulting in low participant numbers, which can affect the viability of the business model [24][29]. - The quality of tennis vacation offerings varies widely, with some organizers lacking a genuine focus on enhancing the participant experience [27][28]. Group 4: Future Outlook - The potential for growth in the sportcation market is significant, with expectations for increased demand for tennis-related travel experiences in the coming years [17]. - Other sports, such as yoga and skiing, are also being considered as potential candidates for similar vacation models, indicating a broader trend towards active travel experiences [35][36].