Bloomage Biotech(SH:688363) 商业洞察·2025-12-14 09:22Core Viewpoint - Huaxi Biological, a leading player in the medical beauty industry, is currently facing significant challenges as the hyaluronic acid market experiences diminishing returns, leading to a decline in revenue and profit [3][5]. Group 1: Financial Performance - In the first three quarters of this year, Huaxi Biological's revenue decreased by 18.36% to 3.163 billion yuan, while net profit attributable to shareholders fell by 30.29% to 252 million yuan [5]. - As of December 5, Huaxi Biological's stock closed at 45.57 yuan, below its IPO price of 47.79 yuan, with a market capitalization of only 22 billion yuan, a drop from its peak of 140 billion yuan [5]. - By the third quarter of 2025, the company's revenue was 903 million yuan, down 15.16%, while net profit attributable to shareholders increased by 55.63% to 32 million yuan [14]. Group 2: Product and Brand Strategy - Huaxi Biological's skincare products, primarily based on hyaluronic acid, have seen a significant revenue decline, with a 33.97% drop in the first half of 2025, contributing to 40.36% of the company's main business revenue [9]. - The company has decided to eliminate several underperforming sub-brands, including Runxihe, Runxiquan, and Demarun, in an effort to focus on its core brands [9][11]. - The revenue from core brands like Kuadi and Runbaiyan has also shown signs of fatigue, with both brands expected to fall below the 1 billion yuan revenue mark by 2024 [10][17]. Group 3: Market Dynamics - The cosmetic market is experiencing intense competition, with a significant increase in the number of hyaluronic acid products, leading to market saturation and reduced consumer interest [16]. - The price war in the hyaluronic acid sector has intensified, with products like Joia's hyaluronic acid being sold at drastically reduced prices, marking the end of high-profit margins in the industry [17]. - The overall market for functional skincare products is projected to reach 211.8 billion yuan by 2025, with collagen expected to surpass hyaluronic acid as the leading ingredient [21]. Group 4: Future Outlook - Huaxi Biological is undergoing a transformation, shifting its focus from skincare to new areas such as weight loss and small nucleic acid drugs, investing 138 million yuan in a strategic partnership with Saint Pharma [24]. - The company is rebranding its skincare product line to emphasize technological innovation, indicating a shift in strategy to adapt to changing market conditions [24].