麦当劳连续三年调价

Core Viewpoint - McDonald's has recently increased prices on most menu items by 0.5 to 1 yuan, while the "1+1 Flexible Combo" remains unchanged at 13.9 yuan, indicating a strategic pricing adjustment amidst rising operational costs [1][3]. Price Adjustments - The price increase affects various products, including burgers, snacks, and meal combos, with the adjustment being part of a broader trend of annual price hikes since 2021 [3]. - In December 2023, McDonald's announced an average price increase of approximately 3% across its menu, with specific items like the "1+1 Flexible Combo" not experiencing a price change [3][4]. Operational Insights - McDonald's China CEO emphasized the importance of maintaining affordable pricing while ensuring sustainable business practices, indicating a cautious approach to pricing strategies [4]. - The company's Q3 2025 report showed a revenue of $7.08 billion, a 3% year-over-year increase, and a net profit of $2.28 billion, reflecting a slight decline in adjusted net profit compared to the previous year [4].