这家龙头市值“腰斩”，现要港股上市！

Core Viewpoint - The company "孩子王" has submitted its IPO application to the Hong Kong Stock Exchange, aiming to expand its market presence and capitalize on the growing demand in the mother and baby products sector [1]. Company Overview - "孩子王" primarily engages in the mother and baby products business, including sales of related products and providing child development and parenting services [5]. - The company was listed on the Shenzhen Stock Exchange in October 2021, but its stock price has halved since its debut [2][15]. Market Potential - The Chinese mother and baby products market is projected to reach a scale of 39,950 billion yuan by 2024, with a compound annual growth rate (CAGR) of 4.1% from 2025 to 2029 [5]. - "孩子王" holds a market share of 0.3% in this sector as of 2024 [5]. Financial Performance - The company reported revenues of 85.2 billion yuan, 87.53 billion yuan, and 93.37 billion yuan for the years 2022, 2023, and 2024 respectively, with net profits showing a significant increase in 2024 [7]. - For the first three quarters of 2025, "孩子王" achieved a revenue of 73.49 billion yuan, an 8% increase year-on-year, and a net profit of 66.02 million yuan, up 28% [7]. Strategic Expansion - "孩子王" has adopted a "three expansions" strategy focusing on expanding product categories, market segments, and business formats [11]. - The company has made several acquisitions, including a 65% stake in 乐友国际 and a 100% acquisition of 珠海市丝域实业发展有限公司, to diversify its offerings into skincare and hair care markets [12][11]. Store Network - As of September 30, 2025, "孩子王" operates 3,710 offline stores, with over 67% being franchise stores [8]. Cash Position - The company held cash and cash equivalents of 1.026 billion yuan as of September 30, 2025 [9].