11月终端销量榜 ｜ 旺季不旺，消费者观望情绪严重

Overall Situation - In November 2025, China's passenger car terminal sales reached 2.005 million units, a month-on-month decrease of 4.3% [1] - New energy passenger car sales totaled 1.223 million units, showing a month-on-month increase of 2.3% [1] - Breakdown of new energy vehicle sales: pure electric vehicles sold 774,000 units (up 0.6%), plug-in hybrid vehicles sold 335,000 units (up 3.4%), and range-extended vehicles sold 114,000 units (up 11.7%) [1] - Notably, the monthly penetration rate of new energy vehicles surpassed 60% for the first time [1] Market Overview - Since mid to late October, orders have started to decline, with November showing a further slight weakening in market conditions after excluding short-term purchase orders from late October [3] - The decline is attributed to the exhaustion of national subsidy quotas and consumers entering a "wait-and-see" mode [3] - The used car replacement subsidy has been strong, leading to an unexpected growth in the car market in 2025 [3] - However, in 2026, the reduction of new energy vehicle purchase tax by 5% will result in over 100 billion yuan in tax benefits being lost, creating significant pressure on market growth [3] - To ensure a good start for the 14th Five-Year Plan, it is expected that the end of 2025 will need to stabilize without overextending next year's growth potential [3]