服务性消费成未来趋势？

Core Viewpoint - The consumer market in Beijing showed improvement in the first eleven months of the year, with total consumption increasing by 1.4% year-on-year, reflecting a slight recovery in the market [3]. Group 1: Service Consumption - Service consumption in Beijing grew steadily, with a year-on-year increase of 4.8% from January to November. The integration of digital technology into consumer services has led to double-digit growth in information services, driven by internet live streaming, gaming, and lifestyle services [4]. - The tourism sector remained active, with significant increases in air and rail passenger volumes, and revenues from travel agencies and related services grew by over 10% [4]. - The cultural and entertainment services sector saw a richer supply, with box office revenues from movies and performances achieving double-digit growth [4]. Group 2: Retail Sales - The total retail sales of consumer goods in Beijing reached 12,492.9 billion yuan, representing a year-on-year decline of 3.1%, but the decline was narrowed by 0.1 percentage points compared to the previous month [5]. - Among major retail categories, sales of gold and silver jewelry and cosmetics grew by 40.5% and 12.3%, respectively. Sales of home appliances and audio-visual equipment increased by 1.3% due to the old-for-new consumption policy [5]. - Basic living goods such as grain and oil saw retail sales increase by 6.9%, while daily necessities grew by 1.2%. However, sales of communication equipment and cultural office supplies declined by 17.4% and 0.8%, respectively [5]. - The automotive market faced challenges, with sales of traditional fuel vehicles declining by 14.8% and petroleum products down by 16.9%. In contrast, sales of new energy vehicles increased by 8.3%, supported by the old-for-new policy and local consumption vouchers [5]. Group 3: Market Outlook - Overall, the Beijing consumer market maintained growth, and the trend of upgrading consumption structure remains unchanged. Future actions will focus on implementing measures to boost consumption, stabilize employment, and expand the supply of quality goods and services to stimulate new consumption vitality [6].