“数字农具”改造百年柚山：拼多多上的梅州新农人变革

Core Viewpoint - The article highlights the transformation of the pomelo industry in Meizhou, driven by e-commerce platforms like Pinduoduo, which have enabled farmers to gain better pricing and control over their production and sales processes [1][3][9]. Group 1: Transformation of Sales Channels - The traditional sales model, dominated by middlemen, has shifted towards direct sales through e-commerce, allowing farmers to sell their products at significantly higher prices [3][9]. - Farmers previously faced challenges with low prices and high rejection rates for their produce, but now they can sell quality pomelos directly to consumers, increasing their income [6][10]. - The introduction of e-commerce has led to a more stable and predictable sales environment, allowing farmers to plan their production better [12][14]. Group 2: Impact of E-commerce Platforms - Pinduoduo's policies, such as "zero commission" and "zero threshold for entry," have streamlined the supply chain, reducing costs and increasing farmers' profits [9][16]. - The platform's focus on quality and consumer feedback has encouraged farmers to improve their production standards, leading to better quality products [10][12]. - The rise of e-commerce has also facilitated the expansion of product offerings, such as pomelo leaves, which cater to a broader market beyond local consumers [15][16]. Group 3: Economic and Social Benefits - The pomelo industry in Meizhou has seen significant growth, with an annual production value exceeding 8.9 billion yuan and benefiting over 100,000 farmers [10][11]. - New employment opportunities have emerged in the local community, with many villagers participating in sorting, packaging, and customer service roles [12][14]. - The success of e-commerce has led to investments in modern agricultural tools, such as drones and sliding tracks, improving efficiency in production and transportation [14][15].