30多万的玛莎拉蒂被一抢而空,销售:不建议买
盐财经·2025-12-16 10:54

Core Viewpoint - Maserati, the Italian luxury car brand, is experiencing significant price reductions on its Grecale model, leading to increased sales and inventory clearance efforts [2][3]. Group 1: Price Reductions and Sales Performance - Maserati has implemented multiple rounds of price cuts on the Grecale model, with discounts making the price drop from an official range of 650,800 to 1,038,800 yuan to as low as 388,800 yuan, representing a reduction of over 260,000 yuan, or approximately 60% off [2]. - The electric version of the Grecale has seen even steeper discounts, with a price drop from 898,800 yuan to 358,800 yuan, a reduction of 540,000 yuan, or about 40% off [2]. - A dealer in Beijing confirmed that the low-spec version of the Grecale has sold out nationwide, indicating strong demand following the price cuts [3]. Group 2: Inventory and Production Challenges - Reports indicate that Maserati has only produced a limited batch of the electric Grecale, and there are concerns about future production due to unsold inventory and potential maintenance issues for customers [3]. - The delay in the arrival of these imported vehicles, caused by the pandemic, has compounded the urgency for Maserati to clear its inventory, leading to the current aggressive pricing strategy [3]. Group 3: Market Trends and Competitive Landscape - Maserati's sales in China have been declining, with a peak of 14,400 units in 2017, dropping to just 1,228 units in 2024, a decline of 71% [3]. - The overall luxury car market in China is facing challenges, with significant declines in import volumes for other luxury brands such as Bentley and Rolls-Royce, indicating a broader trend affecting the segment [4]. - Maserati has been rumored to be for sale, but the parent company Stellantis has denied these claims, indicating a focus on restructuring and revitalizing the brand in the Chinese market [4].