独家对话 Looki 创始人孙洋：摸着自己过河

Core Insights - Looki L1, a new wearable AI device, has gained significant popularity in China since its global launch in August, with viral marketing leading to millions of views on social media [2][3][4] - The device, described as a "lifelogging camera," allows users to capture their daily experiences through photos, videos, and audio recordings [6][11] - User engagement has exceeded expectations, with average daily usage increasing from 6.2 hours to 7.9 hours over a few months, indicating a strong product-market fit [8][34] Product Development and Market Strategy - Looki's initial marketing strategy was conservative, focusing on the "lifelogging" aspect rather than emphasizing its AI capabilities, which later proved to be a misstep [12][25] - The company adjusted its marketing approach to highlight the AI features, resulting in a significant increase in product visibility and sales [27][28] - Looki faced challenges with inventory management, initially underestimating demand and selling out quickly after the marketing push [27][28] User Experience and Feedback - Users have reported high engagement with the device, using it not just for specific activities but as a daily companion, which is a departure from traditional action cameras [9][33] - The device's privacy features, which store data locally and require user consent for uploads, have alleviated initial concerns about data security [38] - The community aspect of Looki is emphasized, with users actively sharing experiences and feedback, contributing to product improvements [35][37] Future Directions and Business Model - Looki aims to evolve its business model beyond hardware sales to a value-based approach, focusing on providing meaningful insights and recommendations to users [70][72] - The company is exploring subscription models for additional features, testing user willingness to pay for enhanced functionalities [70][72] - Long-term, Looki seeks to establish a trust-based relationship with users, positioning itself as a valuable partner in their daily lives [72][75]