BEKE(US:BEKE) 21世纪经济报道·2025-12-16 13:24Core Viewpoint - The article highlights the innovative "C2M" (Customer to Manufacturer) model adopted by the "Financial City·Beichen S1" project, which allows consumers to directly participate in the design and production of residential properties, aligning with current market demands and the shift towards a buyer's market in real estate [2][8]. Group 1: Project Overview - The "Financial City·Beichen S1" project, developed by Beike's Beihome, features a unique architectural design and high construction costs, exceeding many luxury properties in Shanghai and Shenzhen, with a construction cost of over 30,000 yuan/m² [1][3]. - The project was acquired for a total price of 1.076 billion yuan, setting a new record for residential land prices in Chengdu at 27,300 yuan/m² [2]. - The project has attracted significant attention from over 50 real estate developers and service providers since its demonstration area opened [1]. Group 2: Innovative Features - Beichen S1 incorporates advanced design elements, including a "landscape home" concept with over 200 types of plants and extensive use of natural materials, creating a luxurious and nature-integrated living environment [4]. - The project features a high level of smart home technology, with over 310 smart devices integrated into the living spaces, achieving four times the average level of high-end smart residences in China [4]. Group 3: Customer-Centric Approach - The C2M model emphasizes understanding customer needs through big data insights, allowing for a more tailored design process that prioritizes customer preferences over traditional real estate norms [6][8]. - The project design includes unique features based on customer feedback, such as specialized amenities for elderly residents and enhanced living conveniences, showcasing a commitment to long-term resident satisfaction [7]. Group 4: Market Implications - The shift from a seller's market to a buyer's market since 2021 has necessitated a focus on quality and customer satisfaction in real estate development, with companies needing to adapt to these changing dynamics [8]. - Beihome's approach positions it as a data-driven residential development service platform, aiming to redefine the real estate landscape by prioritizing customer perspectives and needs [8].