鼠标市场调研报告 | 全球现状及未来发展趋势

Core Viewpoint - The mouse industry is evolving with a focus on diversification, smart technology, and sustainability, driven by the growth of digital office environments, esports, and AI integration [4][8][12]. Market Overview - The global mouse market reached a size of $2.507 billion in 2024, projected to grow to $3.210 billion by 2031, with a compound annual growth rate (CAGR) of 3.52% [8]. - The Chinese market is rapidly changing, with a size of $408 million in 2024, accounting for approximately 16% of the global market, expected to rise to $573 million by 2031, increasing its global share to 18% [8]. - The market is primarily segmented into gaming mice and office mice, with gaming mice holding about 62% of the global market value due to higher performance demands and consumer loyalty [8][9]. Sales Channels - Online sales account for approximately 52% of global mouse revenue, with e-commerce platforms lowering entry barriers for new brands and enhancing product visibility through customized marketing and live streaming [9]. - Offline channels remain important for high-end product experiences and brand displays, primarily through direct sales, 3C retail, and corporate procurement [9]. Competitive Landscape - The market is highly concentrated, with leading companies like Logitech, Razer, Lenovo, Corsair, and HP accounting for about 65% of global revenue [12]. - Chinese brands are rapidly emerging, leveraging complete supply chain systems and cost control advantages to narrow the gap with international brands [12]. Industry Trends - Competition among suppliers is expected to intensify, focusing on pricing, user interface, and value-added services [13]. - Continuous technological innovation is crucial for market growth, with advancements in design, materials, and manufacturing processes enhancing performance and reliability [14]. - The industry is moving towards sustainable practices, with major brands adopting recyclable materials and carbon-neutral production processes [14][18]. Growth Drivers - The expansion of esports and gaming ecosystems is driving demand for high-precision, low-latency gaming mice, with brands increasing user engagement through sponsorships and collaborations [16]. - Technological advancements, such as high-performance optical sensors and AI-driven calibration, are transforming mice into smart interactive devices [17]. - The rise of cross-border e-commerce and direct-to-consumer (DTC) channels is enabling Chinese brands to reach international users more effectively [19].