SANY(SH:600031) 工程机械杂志·2025-12-17 03:33Core Viewpoint - The opening of SANY's Milan branch marks a significant milestone in the company's strategic expansion in Europe, enhancing its local service capabilities and commitment to the Italian market [1][3][5]. Group 1: Company Expansion - SANY's Milan branch integrates direct sales, service, parts, and display, providing a one-stop service for customers in Italy and surrounding regions [1]. - The establishment of the Milan office is a key step in SANY's localization strategy in Europe, reflecting its commitment to enhancing regional competitiveness and driving business growth [3][5]. - SANY has been deeply engaged in the European market for over 15 years, with sales expected to grow by over 40% year-on-year by 2025 [5]. Group 2: Local Impact - The operation of the Milan office is expected to create local employment opportunities in technology and sales, and foster deeper collaboration in the equipment manufacturing sector between China and Italy [7]. - The local government appreciates SANY's presence, highlighting the project's potential to enhance service capabilities for the Italian manufacturing sector and provide quality job opportunities for residents [9]. Group 3: Industry Context - The engineering machinery industry is showing signs of recovery, with expectations of improved performance in the coming months [11][18]. - The industry is transitioning to the "National IV" emission standards starting December 1, indicating regulatory changes that may impact market dynamics [13]. - Domestic demand is anticipated to strengthen, with a notable increase in exports, suggesting a potential turnaround for the excavator sector [13][18].