丰田新款RAV4日本上市，HV款约20万人民币起

Core Viewpoint - The new Toyota RAV4 represents a significant upgrade after six years, with a focus on hybrid and plug-in hybrid models, aiming to transition from traditional sales to a software-defined vehicle model [2][4]. Group 1: Product Features - The new RAV4 will no longer offer gasoline versions, focusing solely on hybrid (HV) and plug-in hybrid (PHV) variants, with the PHV expected to launch by 2025 [4]. - The vehicle is equipped with Toyota's first proprietary software platform, "Arene," which enables advanced safety features and a new in-car terminal that supports voice operations through AI [4]. - The design of the vehicle has been significantly altered, featuring a "hammerhead shark" style front [2]. Group 2: Pricing and Market Strategy - The starting price for the hybrid model is set at 4.5 million yen (approximately 204,000 RMB), reflecting an increase of 1.3 million yen (about 59,000 RMB) compared to the previous model [2][4]. - The new RAV4 is positioned as a global strategic vehicle for Toyota, with 40% of its sales coming from the U.S. market [4]. - The company aims to shift from a traditional one-time sale model to a software-based revenue model, allowing for post-purchase upgrades and additional features, which could help maintain higher resale values [4].