Dark Horse Technology (SZ:300688) 创业家·2025-12-17 10:15Core Insights - The article discusses the decline in sales of Durex, with a 50% drop in 2020 and a 40% industry-wide decline, alongside a 20% decrease in marriage rates, indicating a broader trend of reduced sexual desire in society [2][3]. Group 1: Changing Consumer Behavior - The decline in traditional sexual products is attributed to a "low-desire society," where consumer spending is shifting towards other areas [3]. - The overall e-commerce sales during the 618 shopping festival saw a negative growth of 7%, and the Double Eleven event has not reported results for four consecutive years [3]. Group 2: Emerging Growth Sectors - Five high-growth sectors are identified as alternatives to traditional sexual products: 1. Pet Consumption Upgrade: The pet market is projected to reach 302 billion in 2024, with one pet for every three young people [4]. 2. Endorphin Economy: An increase of 200 million new sports participants in the last decade, with a surge in outdoor activities and sports brands [8]. 3. Aromatherapy: The fragrance market is valued at 850 million USD in 2023, growing at a rate of 10% annually [8]. 4. Emotional Fast-Moving Consumer Goods (FMCG): Products that provide immediate emotional satisfaction, such as colorful small items and emotional flower shops [11][12]. 5. Self-Rescue Economy: Health-focused products like probiotic cola and health teas are gaining popularity, reflecting a trend of anxiety rather than health consciousness [16][19]. Group 3: Underlying Consumer Needs - The five growth trends reflect the demands of a low-desire society, focusing on feelings of companionship, control, healing, ritual, and safety, which add extra value to products [20]. Group 4: Strategic Recommendations - For businesses to thrive by 2026, it is crucial to align their development with national strategies, technological trends, globalization perspectives, and user demands [21].