为什么卖家希望你退货？

Core Viewpoint - The article challenges the belief that low prices equate to poor quality, highlighting a case study of a seller who prioritizes customer experience and satisfaction over profit margins [2][3][12]. Group 1: Customer Experience - The seller, referred to as "Guo Ma," demonstrates exceptional customer service by proactively addressing quality issues, even compensating customers who did not report problems [10][11]. - Guo Ma emphasizes the importance of maintaining customer trust and loyalty through her attentive service and willingness to go beyond expectations [12][18]. - The article notes that Guo Ma's approach to business is rare in an environment focused on one-time sales, showcasing a commitment to long-term customer relationships [18]. Group 2: Business Practices - Guo Ma actively reduces costs for customers by negotiating directly with factories and eliminating middlemen, ensuring that more of the purchase price goes towards the product itself rather than advertising and markups [13]. - She invests in third-party safety inspections for food products, demonstrating a commitment to quality and safety for her customers [14]. - The seller offers hassle-free return and exchange policies, including covering shipping costs, which enhances customer confidence in their purchases [14].