【赤子城科技（9911.HK）】出海社交龙头，聚焦“灌木丛”产品矩阵策略 ——首次覆盖报告（付天姿/杨朋沛）

Core Viewpoint - The article highlights the significant growth and diversification of Chiwan Technology, emphasizing its strong performance in social entertainment and innovative business sectors, particularly in the MENA and Southeast Asian markets [4][5]. Group 1: Company Overview - Chiwan Technology is a leading global social entertainment platform focusing on diverse social experiences for users from various cultural backgrounds, primarily in the MENA region [4]. - In the first half of 2025, the company achieved revenue of 3.181 billion yuan, a year-on-year increase of 40%, with SUGO and TopTop revenues growing over 100% [4]. Group 2: Social Business Segments - The core business of Chiwan Technology is its mass social business, projected to account for over 70% of total revenue by 2024, utilizing a "bush" product matrix strategy [5]. - The company has established a localized operational team of approximately 800 people across over 20 countries, implementing a collaborative model of "Chinese direction and local execution" [5]. - The acquisition of BlueCity Brothers has strengthened the company's position in the diverse social sector, with BlueCity's MAU reaching approximately 7.45 million and a DAU/MAU ratio of 47% [5]. Group 3: Innovative Business Growth - Chiwan Technology is developing a diversified business ecosystem centered around premium mobile games, social e-commerce, AI, and short dramas [6]. - The flagship mobile game, "Alice's Dream: Merge Games," saw over 60% year-on-year revenue growth in 2024, with nearly 10 million USD in revenue by May 2024 [6]. - The company is exploring AI-driven social entertainment forms through its self-developed AIAgent and has initiated short drama projects targeting Southeast Asia and the Americas [7].