享界S9：客户内敛低调不差钱，竞品对比BBA轿车

Sales Performance - The company sold a total of 12 vehicles last month, with 5 units of the S9 and 7 units of the S9T sold [3] - The most popular configuration is the Max version, with colors being 寰宇红 (Cosmic Red) and 鎏金黑 (Golden Black) [16] Customer Demographics - The primary customers are business owners who already own multiple SUVs and are looking to purchase sedans [4] - Customers tend to be forward-thinking yet cautious, with a decisive approach to purchasing [6] Competitive Landscape - The S9 competes primarily with the BBA (Benz, BMW, Audi) brands, with a focus on changing the market dynamics in the 300,000 to 400,000 RMB sedan segment [11] - Customers often compare the S9 with the Mercedes E-Class, citing concerns about brand recognition and resale value for electric vehicles [12][14] Customer Preferences - Customers appreciate the interior and handling of the S9, with many recognizing the brand's commitment to quality and technology [8] - The most common reasons for choosing the S9 over competitors include the lack of a comparable offering from BBA with Huawei's intelligent driving technology [8] Pricing and Costs - The starting price for the S9 is 310,000 RMB, with additional costs for the intelligent driving package and insurance bringing the total to approximately 332,000 RMB for the base model [19] - Maintenance costs for the range-extended version are around 700 RMB per service, while the pure electric version costs about 650 RMB per service every 20,000 kilometers [21] Customer Incentives - Existing car owners can receive 10,000 points (equivalent to 1,000 RMB) for recommending purchases [22] - Special incentives are available for large enterprises and military personnel, offering additional points that can be redeemed for discounts [25][26]