2500亿,网红薯片被卖了
36氪·2025-12-17 15:18

Group 1 - Mars has completed the acquisition of Kellanova, the parent company of Pringles, for approximately $35.9 billion (about 253.4 billion RMB), marking the largest acquisition in the global food industry this year [4][9]. - The acquisition combines iconic brands, with Mars owning brands like Dove, Snickers, and M&M's, while Kellanova is known for Pringles and Kellogg's cereals [5][16]. - The merger is expected to generate annual revenue of $36 billion for Mars' snack food business, positioning it as the third-largest player in the global snack industry, behind PepsiCo and Mondelez [16]. Group 2 - The acquisition of Kellanova has been in the works since August of last year, with Mars announcing a cash offer of $83.50 per share [9]. - Kellanova's market value was approximately $29.03 billion (about 204.5 billion RMB) at the time of the acquisition's completion [9]. - Mars has a history of significant acquisitions, having completed over 10 deals in the past two years, including brands in the chocolate and pet food sectors [15][14]. Group 3 - The article highlights a broader trend in the consumer sector, with several brands, including Starbucks and Burger King, engaging in strategic partnerships and sales to adapt to increasing market competition [21][22]. - The consumer industry is viewed as resilient and attractive for capital investment, especially in the food and beverage sector, which is less affected by economic cycles [23]. - The ongoing reshuffling in the consumer market suggests that more significant deals are likely to follow [24].

2500亿,网红薯片被卖了 - Reportify