达人营销的下半场：当知名 AI 公司的达人预算进入规模化，焦虑才真正开始

Core Insights - The article emphasizes the growing importance of influencer marketing as a key growth lever for AI companies, highlighting its advantage of authenticity compared to traditional advertising methods [1] - It points out the challenges of scaling influencer marketing, particularly the difficulty in maintaining control and consistency across different teams, which can directly impact product success and long-term business development [2][3] Group 1: Challenges in Influencer Marketing - Influencer marketing becomes challenging when scaled, as execution gaps between teams can lead to significant differences in outcomes [2] - The execution process is often bogged down by numerous non-standard tasks, such as initial outreach, contract negotiations, content review, and data tracking, which consume valuable strategic and creative resources [5][7] - Brands often face difficulties in finding suitable influencers due to factors like availability, content style, and pricing, leading to a lengthy negotiation process that can feel like a "trust-consuming battle" [5][7][8] Group 2: Solutions and Innovations - Aha offers a dual-sided platform that connects brands with creators, aiming to provide a scalable and manageable solution that surpasses traditional agency models [9][10] - The platform utilizes AI to automate many of the execution tasks, allowing human decision-makers to focus on strategic oversight while ensuring compliance and quality control [10][13] - Aha's system includes a one-price model that calculates optimal pricing for influencers based on various performance metrics, thus addressing the issue of price transparency [12] Group 3: Operational Efficiency and Data Management - Aha's platform allows brands to visualize and manage the entire influencer marketing process, enhancing control over execution timelines and decision-making [15][16] - Brands can track budget expenditures and content performance in real-time, significantly reducing the manual workload associated with data collection and analysis [19] - The platform's structured approach ensures that influencer marketing becomes a sustainable growth asset rather than a project reliant on individual expertise [21][30] Group 4: Market Adoption and Success Stories - Aha has successfully signed over 50,000 creators and served more than 300 enterprise clients, including top AI companies, demonstrating its effectiveness in the market [23][24] - Case studies, such as Manna, illustrate how Aha has transformed influencer marketing execution from a monthly cycle to as fast as three days, resulting in significant efficiency gains and successful campaigns [26] - The platform's growth is driven by a positive feedback loop where increased brand partnerships enhance creator engagement, leading to better matching efficiency and overall satisfaction [23][24]