刮刮乐也卖不动了

Core Viewpoint - The decline in sales of instant lottery tickets is attributed to multiple factors, including a challenging economic environment, disrupted consumer habits due to previous supply shortages, and a lack of product appeal that does not align with current consumer trends [4][9][11]. Sales Performance - Instant lottery ticket sales have significantly decreased, with one store reporting sales of less than 200 yuan on a busy day, compared to thousands in previous years [4][6]. - The sales drop has persisted for an extended period, with the store holding approximately 50,000 yuan worth of unsold inventory, equivalent to five months' wages [6][10]. - The average spending per customer has dropped from 120-150 yuan in 2024 to 50-70 yuan in 2025, indicating a decline of over 50% [10]. Market Dynamics - The instant lottery segment accounts for 21% of total lottery sales in China, suggesting potential for growth compared to international standards [5]. - The sales decline is exacerbated by a supply shortage that began in 2024, disrupting consumer habits and leading to a loss of customer base [9][10]. - The supply chain issues have resulted in a significant imbalance, with some stores receiving only 60% of the actual demand, leading to a "cooling period" in the market [10]. Consumer Behavior - The willingness to spend on non-essential items, including lottery tickets, has decreased by 18% year-on-year, reflecting broader economic pressures [9]. - Many customers who previously purchased high-value tickets have shifted to smaller purchases or have become more hesitant to buy [10][11]. Statistical Discrepancies - Despite a reported overall increase in lottery sales, the actual experience of retailers indicates a disconnect between official statistics and market realities [12][13]. - The increase in sales figures is partly due to a low base effect from 2024, where sales were significantly impacted by supply shortages [14]. - The growth in sales is primarily driven by a small number of high-performing channels, while ordinary retail outlets have experienced an 18% decline in sales [14].