广告语被嘲讽，营销费超8亿的“插座一哥”急眼了

Core Viewpoint - The article discusses a legal dispute between Zhongshan Jia's Electric Co., Ltd. and Bull Group, highlighting the competitive dynamics in the electrical appliance industry and the implications of misleading advertising practices [5][6][7]. Group 1: Legal Dispute - Zhongshan Jia's Electric received a lawyer's letter from Bull Group, demanding a compensation of 4.2 million due to alleged misleading advertising [5][6]. - The conflict arose after Zhongshan Jia's sales personnel criticized Bull Group's advertising slogan, which claims "7 out of 10 Chinese households use Bull," suggesting it misleads consumers [9][10]. - Zhongshan Jia's Electric decided to respond publicly, emphasizing the importance of integrity and innovation in the industry, and positioning their stance as a fight for the future of the sector [15][16]. Group 2: Advertising Practices - Bull Group's slogan is prominently displayed on their website, with a small asterisk indicating that the claim is based on self-defined market research, which raises questions about its validity [18][20][25]. - The article critiques the practice of using large claims with small disclaimers, labeling it as a deceptive marketing strategy that lacks transparency [27][40]. - The competitive landscape has shifted towards aggressive marketing tactics, overshadowing product quality and innovation, leading to a challenging environment for smaller competitors [16][31][33]. Group 3: Financial Performance - Bull Group reported a revenue of 12.2 billion and a net profit of 3 billion for the first three quarters of the year, both showing a decline [29]. - The company's sales expenses exceeded 850 million, primarily allocated to marketing and advertising, while R&D expenses were around 440 million, indicating a heavier focus on marketing over product development [30][31]. - The financial strain on smaller competitors is exacerbated by Bull Group's substantial marketing investments, which further compresses their market space [32][34].