苹果救得了小折叠吗？

Core Viewpoint - The article discusses the anticipated entry of Apple into the foldable smartphone market, highlighting the challenges and market dynamics surrounding small foldable devices, particularly in comparison to traditional smartphones and larger foldable models [6][8][19]. Group 1: Apple's Foldable Smartphone Development - Apple has been working on foldable smartphone technology since at least 2011, focusing on addressing the issue of screen creases, which has been a significant barrier to market entry [9][11]. - Recent leaks suggest that Apple's first foldable iPhone will adopt a small flip design, similar to Huawei's Pura X, but with a more square aspect ratio [6][8]. - The company has developed various hinge designs to improve the folding mechanism, but achieving the desired results has proven difficult, leading to delays in product launch [13][14]. Group 2: Market Dynamics of Small Foldable Phones - Small foldable phones have struggled to gain traction in the market, with sales significantly lagging behind larger foldable models. In China, small foldable shipments are projected to be less than half of those for large foldables in 2024 [21][22]. - The lack of differentiation in functionality compared to traditional smartphones and the inability to command higher profit margins have hindered the success of small foldable devices [21][26]. - The additional costs associated with the unique components of small foldable phones, such as hinges and flexible screens, have led to lower profitability for manufacturers [29]. Group 3: Competitive Landscape and Manufacturer Strategies - Several manufacturers, including OPPO and vivo, have either paused or discontinued their small foldable phone development due to poor sales performance, while others like Xiaomi and Honor continue to explore this segment [31][32]. - Huawei has shifted its strategy by introducing the Pura X, which aims to enhance functionality through a larger display area, indicating a trend towards improving the utility of small foldable devices [38][40]. - Apple's brand strength may allow it to overcome pricing challenges in the small foldable market, but past experiences with products like the iPhone Air suggest that aesthetic appeal alone may not drive sales [40][41].