丰田明年起将“逆进口”3款美国产车到日本销售
ToyotaToyota(US:TM) 日经中文网·2025-12-19 03:31

Core Viewpoint - Toyota plans to reverse import three models, including the Camry, Tundra, and Highlander, from the U.S. to Japan starting in 2026, aiming to address trade deficit concerns raised by the U.S. government and to expand customer options [2][4]. Group 1: Reverse Import Strategy - The models targeted for reverse import include the Camry, Tundra, and Highlander, which are currently not sold in Japan [4]. - This strategy is seen as a response to the U.S. government's concerns about trade deficits and aims to provide more options for Japanese consumers [2][4]. - Other Japanese automakers, such as Honda and Nissan, are also exploring similar reverse import strategies, indicating a growing trend among Japanese car manufacturers to increase production in the U.S. [5]. Group 2: Regulatory Considerations - The implementation of reverse imports is contingent upon the Japanese Ministry of Land, Infrastructure, Transport and Tourism simplifying the import vehicle review process [4]. - The ministry is considering a new "ministerial exception" system that would allow for safety certification through document review, potentially expediting the process by early 2026 [4]. Group 3: Market Dynamics - The rising labor costs in the U.S. and transportation costs to Japan present challenges for Toyota's profitability in this reverse import initiative [4]. - Toyota's Chairman, Akio Toyoda, has expressed a positive attitude towards reverse imports, aligning with the U.S. administration's push for increased sales of American cars in Japan [4].