【独家专访】“面包店应是社区的餐桌”：广州这家烘焙店，凭借“在地化”把面包做成街坊的日常

Core Viewpoint - The article highlights the unique approach of the bakery "Sanmu Sweet" in Guangzhou, emphasizing the importance of daily consumption over mere innovation in the baking industry. The founders focus on creating products that resonate with local consumers' everyday lives rather than chasing trends [2][4][7]. Group 1: Market Characteristics - Guangzhou is one of the cities with the highest acceptance and consumption density for baking in China, yet it is also the least likely to be swayed by labels or concepts [4]. - The challenge for bakeries in Guangzhou is not just to stand out but to remain relevant after gaining initial attention [4]. Group 2: Founders' Background - The founders, Lin Dexuan and Ma Yuting, both graduated from Le Cordon Bleu in Tokyo and have extensive experience in the baking industry, including successful operations in Taiwan [7]. - Lin Dexuan believes that simply replicating successful models from Taiwan in Guangzhou would not be effective; instead, a deep understanding of the local market is essential [7]. Group 3: Product Innovation - "Sanmu Sweet" features a key product, the colorful cloud toast, which utilizes local ingredients and a unique steaming-baking technique to enhance texture and moisture [10][12]. - The bakery has introduced seasonal limited editions, maintaining a focus on handmade production and limited supply to create a sense of exclusivity [13]. Group 4: Consumer Preferences - The founders adjusted their recipes to cater to local tastes, such as reducing sugar in their pineapple cakes to align with Guangzhou consumers' preference for less sweetness [15]. - A significant innovation is the "Cousin's Ginger Scallion Chicken Baguette," which incorporates local flavors into a traditional French bread, reflecting the local culinary culture [20][21]. Group 5: Business Philosophy - "Sanmu Sweet" aims to be a community bakery rather than a trendy spot, with a focus on transparency in production and a reservation system for popular items to ensure freshness [23][27]. - The bakery emphasizes quality ingredients and a philosophy of slow, thoughtful baking, positioning itself as an extension of the community's dining experience [27]. Group 6: Community Engagement - The founders have invested time in understanding Guangzhou's food landscape, which informs their product development and helps them integrate deeply into the local culture [29][30]. - The bakery's approach to community engagement has proven valuable, especially during the pandemic, as it became a reliable food source for local residents [27]. Group 7: Industry Trends - The article notes a shift in the baking industry, where local trends are increasingly influencing broader culinary practices, with a growing recognition of Chinese baking innovations [34][35].